World Oral Health Day 2022 with GUM

GUM celebrated World Oral Health Day with a kids party at the Nicosia Mall.

  Mar 31, 2022

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With healthy smiles, songs and many gifts, GUM’s children dental products celebrated the world Oral Health day, on Sunday, March 20th, 2022, at the Nicosia Mall, by organizing a kid's party exclusively for this day.

All the children who visited GUM’s “tooth-park” received the newly launched children's storybook "Takis and Floss: a Magical Tooth Adventure". Takis, the well-known character of previous GUM storybooks, goes on a new adventure with Floss, the tooth-fairy. The book is exclusively sponsored by GUM and is suitable for children of all ages.

In addition, the children had the opportunity to spin the wheel of fortune and try their luck finding Takis at the Flip & Win board to win GUM products. Parents were also given an informational leaflet about the products to encourage their children to develop good oral hygiene habits.

Also present at the event were two popular radio producers, Christiana and Tassos, playing children's favorite songs, which they can also enjoy every Monday at Love FM's morning radio show, “Kid Party” which GUM is sponsoring for the last 4 years.

Children and parents had a great time at the kid's party, taking pictures at the tooth-park with the characters of the storybook and had fun with GUM, celebrating World Oral Health Day.

The GUM kids’ product line offers solutions tailored to the different needs of children, as they grow and slowly transition from their milk teeth to permanent adult teeth.

The GUM kids’ product line includes:

• Toothbrushes for all ages, including before the first milk teeth appear

• Two toothpastes for ages from 3 years and above and from 7 years and above.

• Mouthwash, for complete oral hygiene, for children from 6 years and up.

GUM takes cares of teeth and gums, with products that meet every need, providing solutions for children and adults. GUM products can be found in pharmacies and online at while select products are also available in supermarkets by the company M.S.Jacovides, member of the MSJ Group.

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